Digital Learning courses

About Business Administration - Major In Digital Management & E-commerce in SRH Hochschule Heidelberg

Digital Management & E-Commerce

The future belongs to digitization. Practically all business functions are influenced, optimized, revolutionized by digital processes. From new opportunities in procurement, through production processes (keyword: Industry 4.0) to digital approaches in marketing, e.g. through social media - the digital transformation pervades all operational areas. For companies with e-business concepts, even the business model is based on the application of digital know-how. Therefore, digital skills are a key success factor for your management career.

Contents, goals and course of study

Our university's Bachelor's degree in "Business Administration - major in Digital Management & E-Commerce" prepares you optimally for the requirements of professional practice.

Based on a comprehensive understanding of economic issues, you will acquire application knowledge for the development, implementation and control of successful digitization strategies.

In the realistic case studies, you acquire practical skills that you can use to manage digital transformation processes in companies in a goal-oriented manner.

The event is based on four pillars:

•  Theoretical and conceptual background of digital business approaches
•  Digital business and e-commerce along Porter's value chain
•  Digital best practice approaches in companies
•  Project work: application of digital business and e-commerce

Career, prospects

With practical knowledge, ambition and enthusiasm for professional success

The spectrum of possible occupational fields is wide and qualifies you with the field of study Digital Business & E-Commerce for employers from practically all branches. In the manufacturing sector as well as in the service or financial sector, competencies that help to transform digital know-how into economic benefits are an unbeatable success factor.

• Project management
• Digital consulting
• Digital business manager
• Customer advisor / agency
• Webmaster
• Social media manager
• Start-ups
• E-commerce manager in companies (interface eg between production, purchasing, quality management, logistics)

Academic qualification equivalents

• Higher Secondary Certificate / Standard 12.

English language requirements (one of the below):

• IELTS      :     (academic) 6.5
• TOEFL    :      80 ibt 

Heidelberg University Highlights

Heidelberg University verage Tuition Fees And Other Expenses

Heidelberg University charges its international students from non-EU/EEA countries a tuition fee of EUR 1,500 per semester since the winter semester 2017/18.

The table above shows the estimated cost of attendance for international students (non-EU/EEA) studying at Heidelberg University. In some special cases, candidates may apply for exemption from the tuition fee.

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