International courses

About Master International Marketing And Brand Management (m.a.) in Munich Business School

Digitalization has opened a variety of fields of activity for brand and marketing managers. The program Master International Marketing and Brand Management will communicate solidifying knowledge in the areas of international marketing, brand management and customer insights and equip you with the most important capabilities and tools for successfully implementing your innovative marketing strategies in practice.

YOUR MASTER'S DEGREE AT MUNICH BUSINESS SCHOOL

The unique format of the Master International Marketing and Brand Management program and its holistic, interdisciplinary approach allows you to develop new perspectives and deal with highly topical issues.

Core Modules

The Core Modules focus on general economic and managerial knowledge. In addition to the economic structures, which are indispensable for a successful performance in an international context, you will become acquainted with the sociopolitical relationships and cultural aspects the understanding of which is vital for your work in the area of brand and marketing management. Your Master International Marketing and Brand Management will promote critical thinking so that you can intensively and multilaterally evolve with the methods and models that you learn in the Core Modules.

The interdisciplinary connection of the Core Modules in your marketing studies enables you to work on various projects together with students of other master programs.

Focus Modules

The Focus Modules will provide you with the specific know-how that you need for your career in the area of brand and marketing management. Learn to develop and implement marketing and branding strategies and learn how integrated marketing communication can be organized in a digital environment. Due to its optimal combination of learning in theory and practice, this master program in the area of marketing and branding will perfectly prepare you for a successful career in an international setting.

Electives

The Electives offer you various possibilities to further individualize your marketing studies in Munich. Obtain interdisciplinary insights in current discussions and trends in subject areas like “Technology Trends”, “Industry Trends” and “Happiness in Business”.

Business Projects

One important focus in the program Master International Marketing and Brand Management are the business projects. You will be working for a company on a specific project of practical relevance. In cooperation with your fellow students you show that you can develop a marketing and branding concept for a start-up and put it into practice. Moreover, you will draft and implement a marketing and branding project for a real company. If you study marketing in Munich, you will also benefit from a strong business location. Thus in your business project, you might also get the opportunity to design a brand awareness campaign for a global market leader from the Bavarian surroundings.

Internationality

Studying at Munich Business School is an international experience, because internationality is not only taught but also lived. This is why studying abroad is an integral part of our programs. MBS maintains partnership relationships with over 60 universities worldwide and is continuously expanding its international network. The cooperations range from classic programs such as ERASMUS+ and exchange programs to over 20 dual-degree agreements with partners in Europe, Asia, Australia, and the USA.

Academic qualification equivalents

• Bachelor's degree from a university or technical college

English language requirements (one of the below):

•  IELTS     :       6.5
• TOEFL    :       85

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