Strategic Management courses

About Master's In Strategic Marketing (m.a.) in Macromedia University of Applied Sciences

Master's Degree in Business: Strategic Marketing Specialisation

What goes into making a brand household name? It is a combination of numerous factors but one thing is for sure: strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. So, what is this magic formula to make products stand out and succeed?

Michael Dell puts it succinctly, “The idea of being all things to all people is a thing of the past.” Target markets are no longer characterized by homogeneous groups of customers. Unique and diverse sub-groups demand more personalized approaches. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This calls for tailored approaches in all aspects whether it is pricing, product development, distribution, promotion or defining customer segments and their needs.

Furthermore, as digitalisation infiltrates all aspects of our lives, businesses must upgrade their strategies to reflect this change and embrace everything digital. The importance of utilizing cross-channel communication with a special focus on digital media and data-driven decision making cannot be highlighted enough. The importance of social media, mobile, and online engagement has grown tremendously in the past few years.

Course content

The Master's specialisation in Strategic Marketing is offered within the Master's in Business programme. The broad curriculum for Strategic Marketing is a combination of specialised and general modules along with a practice project and the Master’s thesis.  In this specialisation, you will gain strategic marketing expertise through specialised courses and projects. You will develop an in-depth understanding of marketing, brand building and brand management. At the same time, you will learn how to shape marketing strategies using strong marketing intelligence and capitalize on the gamut of digital platforms that are at your disposal.  Here’s the list of specific modules in the course:

• Marketing Strategy
• Brands and Branding
• Focus Project
• Applied Business Intelligence Analytics

As the course also integrates a concrete understanding of business management and the diverse business functions, you will be able to see marketing in the larger context of business management and align marketing strategies with the core business strategies. Furthermore, you will develop sound management and leadership skills which will enable you to succeed in dynamic interdisciplinary and collaborative contexts.

Potential careers after graduation

After your specialisation in Strategic Marketing, you are qualified for a wide range of professional positions in marketing both in Germany and abroad. By the time you graduate, you will not only have a strong expertise in strategic marketing, but also outstanding practical skills and leadership potential which will help you distinguish yourself in the job market.  Potential employers for our graduates are corporations, start-ups, media agencies, e-commerce companies and so on. Some interesting professional roles you could find, among others, are the following:  

• Senior Marketing Manager
• Digital Marketing Manager
• Marketing Director
• Product Manager
• Innovation Manager 

Our focus on practice

A firm focus on practice lies at the heart of all courses at Macromedia University. A well-maintained network of more than 500 company partners support our students with real-life practice projects in the Master's programme. This is your chance to apply and expand the classroom knowledge directly in practice.   In our project portal, you can get a first impression of our cooperation with the top companies in the industry. These include, among others, the Sky Group, ProSiebenSat.1, Rolls Royce MotorCars Ltd. and Microsoft.  Our professors will guide you during your entire studies and ensure that you gain practical experience in all aspects of business management. They run exciting projects that allow you to test the course content in a practical context helping you gain hands-on skills that will be valuable in your professional life. 

Academic qualification equivalents

• Bachelor's degree from a university or technical college

English language requirements (one of the below):

• IELTS      :       (at least 6.0 out of 9)
• TOEFL    :       (at least 72 out of 120)
• PTE         :       59

Macromedia University of Applied Sciences Highlights

Macromedia University of Applied Sciences Average Tution Fees And Other Expenses

The students must have enough funds for living in Germany. The cost of travel and accommodation is also needed to be estimated beforehand. Here is the cost of attendance for B.A students:

Here is the cost of attendance for M.A students:

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