Business courses

About Master's Degree In Business (m.a.) in Macromedia University of Applied Sciences

Master's Degree with Business Specialisation

According to the ‘Harvard Business Manager’ magazine, Jeffrey Bezos, the Founder and CEO of Amazon, is in the top 100 list of world’s best CEOs. As a top manager, he has led Amazon from the small online bookstore to one of the world's largest e-commerce companies within the last 20 years. Amazon accounts for about 26% of total sales* of online commerce in Germany. Jeffrey Bezos is living digital transformation and driving innovation.
 
Business management entails making sound decisions and leading a company to economic and social success. The right business strategy, highly qualified management skills and the courage to take a new course at the right time, combined with business management skills are pivotal in business success.

Course Content

We gear you up for leadership positions in the digital and international business world. You will develop a strong conceptual foundation complemented by the thorough know-how of relevant methods and tools, so that you are prepared to advance your career as a top manager.
 
The comprehensive curriculum encompasses all facets of strategic and operational management integrating in-depth business knowledge, comprehensive project know-how and practical application in case studies. Not only will you gain a deep understanding of the theories of management and business management, but also deal hands-on with marketing strategies, digital transformation, strategy, innovation, business intelligence and analytics.

Your competencies after the Master's degree in Business

After the Master's degree in Business, you will have acquired a wide range of competencies which enable you to efficiently manage and plan innovation processes and steer corporate and marketing strategies decisively. You will have mastered the management tools that are essential to address the challenges of digital transformation.
 
Here is an excerpt from the modules in the Business specialisation:

• Marketing strategies
• Leadership and Entrepreneurship
• Management Research
• Business Intelligence
• Business Analytics
• Global economic and social development
• Financial services

Career prospects after graduation

After studying the Master’s in Business degree at the Macromedia University, you have access to numerous opportunities starting at the entry level to top management roles. Your potential employers could be corporations, media companies, start-ups, marketing agencies and so on. Our Career Service will support you every step of the way. Some examples of great opportunities for you at the top management level could be the following:

• Business Development Manager
• Project manager for marketing strategy
• Business Analyst
• Business Intelligence Manager
• Founder or Managing Director
• Business Unit Manager
• Business consultant

Academic qualification equivalents

• Bachelor's degree from a university or technical college

English language requirements (one of the below):

• IELTS      :       (at least 6.0 out of 9)
• TOEFL    :       (at least 72 out of 120)
• PTE         :       59

Macromedia University of Applied Sciences Highlights

Macromedia University of Applied Sciences Average Tution Fees And Other Expenses

The students must have enough funds for living in Germany. The cost of travel and accommodation is also needed to be estimated beforehand. Here is the cost of attendance for B.A students:

Here is the cost of attendance for M.A students:

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