Fashion & Luxury Management courses

About Bachelor's Degree In Fashion Management (b.a.) in Macromedia University of Applied Sciences

Bachelor's Degree with specialisation in Fashion Management

“Life is a fashion show, the world is your runway.” Internationally renowned fashion designer Marc Jacobs hits the nail on the head with these words. Hardly another sector is as colourful, vibrant and international as the fashion industry.

 The days are long gone when fashion was the exclusive reserve of famous designers and models on the top catwalks in Paris, London, Milan and New York. More and more bloggers and self-styled fashionistas are influencing cutting-edge looks. Major retail chains such as H&M and Zara turn design trends around in just a matter of weeks.
 
The Germans spend more than 70 billion euros on fashion each year. Adidas, Zalando, Hugo Boss, NewYorker and Puma are among the world’s most successful brands. A growing number of creative young designers are turning Germany into a hub of high fashion.
 
Sustainability is now a key theme in fashion and making waves in the sector. C&A and Nike are currently two of the major purchasers of organic cotton worldwide. New technologies are revolutionising conventional manufacturing processes; online shops are becoming digital sensory experiences; and intelligent apps are changing our consumer behaviour.
 
From functional clothing to haute couture, fashion management engages with all aspects of the subject – including the creation and management of brands, sponsoring, shop design, finance, logistics and knowledge of regional and global fashion trends.

Contents of the Fashion Management programme

The Bachelor specialisation in Fashion Management (B.A.) provides you with the practical and theoretical training you need to get ahead in the national and international fashion business.

You will learn about the entire value creation chain in the fashion world – from creation, sourcing raw materials and production to marketing, distribution logistics and trade. You will also study the theory and history of fashion. The course syllabus comprises, among other topics, the following:

• Fashion Theory and History
• Customer Experience Management
• Fashion Technologies
• Fashion Trends and Design
• Fashion Business and Value Creation
• Special Topics in Fashion Management

Our experienced professors will provide you with the inside knowledge you require to become a fashion industry expert. On top of this, our partner network opens the doors for our students to universities and companies in the fashion hubs of Paris and Milan.

The fashion management expertise you will acquire

As a graduate in Fashion Management (B.A.), you will be able to quickly identify fashion trends and capitalise on them. 
 Your Fashion Management (B.A.) will open the doors of the fashion industry’s companies and specialist agencies – including those of international and regional ladies’ and gents’ fashion manufacturers, online portals, department stores, retail chains and trade fair, events, casting and photographic agencies. Or it might lead into fashion and lifestyle magazine management. As a qualified fashion manager, you will have acquired core business skills and know how to analyse target groups’ needs, to evaluate trends, and to create and develop brands.

We have developed a broad and carefully harmonised curriculum. Our university equips you with social and professional skills and the ability to work scientifically and methodically. You will acquire an impressive portfolio of professional expertise while studying for your Fashion Management (B.A.), encompassing:

• German and international fashion industry
• Purchasing and production logistics
• Materials science and production techniques
• Developing and assessing a collection
• Retail experience and presentation aspects at point of sale
• Retail touch points analysis, design and synchronisation
• E-commerce and customer relationship management
• Fashion brand management and marketing
• Fashion communications and journalism
• History of fashion

Career prospects after graduation

Your Bachelor’s degree in Fashion Management (B.A.) qualifies you for a professional role in the fashion industry. Prospective employers include international fashion agencies, broadcasters, publishing houses and household names in the fashion industry. Graduates start out in a range of positions, such as:

• Fashion brand manager
• Product manager
• Customer relationship manager
• Retail marketing manager
• Fashion retail manager
• Purchaser
• Flagship store manager
• Fashion sponsoring

Academic qualification equivalents

• Copy of your last school certificate with a transcript of records for each subject 

English language requirements (one of the below):

• IELTS      :       (at least 6.0 out of 9)
• TOEFL    :       (at least 72 out of 120)
• PTE         :       59

Macromedia University of Applied Sciences Highlights

Macromedia University of Applied Sciences Average Tution Fees And Other Expenses

The students must have enough funds for living in Germany. The cost of travel and accommodation is also needed to be estimated beforehand. Here is the cost of attendance for B.A students:

Here is the cost of attendance for M.A students:

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