Psychology courses

About Sales Management & Sales Psychology (m.a.) in CBS - Cologne Business School

Become a sales expert now

Sales is one of the cornerstones of every company – this is where customers are acquired and supported, sales processes and strategies are implemented and optimised, and turnover and sales figures are generated. The more targeted and efficient the strategies and processes are regulated, the more likely it is that this will contribute to the maximisation of profits and the growth of a company. The master’s degree in Sales Management and Sales Psychology combines the fundamental disciplines of management, psychology and sales, enabling graduates to develop into highly qualified sales management experts.

Business administration and psychology in sales studies

The master`s in Sales Management and Sales Psychology at the CBS International Business School is based on a demanding business studies master’s course which is combined with further sales psychology specialisations. This is an important extension, because in professional life not only professional skills but above all management qualities are required. Since we always aim for a holistic preparation for the job, we integrate teaching contents such as

• Digital management
• Corporate social responsibility
• Social and sales psychological skills
• Foreign language training

The first and second semester of the Sales Management & Sales Psychology degree programme

In the first semester, the structure of the Sales Management degree programme includes the consolidation of basic knowledge in the following areas:

• Market research and marketing psychology
• Digital management
• Advertising psychology, communication and sales management

After you have refreshed and expanded your knowledge in this area, you can expect to focus on topics such as international management or international sales in the second semester. The focus on global issues of sales management studies is based on the requests of worldwide operating organisations and companies. A comprehensive knowledge of international sales management will therefore help you to achieve a good position on the job market.

Career opportunities after sales management studies

Sales play a fundamental role in every company and contribute significantly to the success of the company. As the latest figures show, in Germany as well as in Europe, sales experts are increasingly sought after. Therefore, after successfully completing the Sales Management studies at CBS, your career prospects are very good. For example, you are qualified for the following positions after graduation:

• Sales manager
• Key account manager
• Junior sales manager
• Manager in sales department
• Different positions in marketing or advertising

Which sector you work in is entirely up to you. A further academic career or a doctorate are also possible.

Academic qualification equivalents

• Bachelor's degree from a university or technical college

English language requirements (one of the below):

• IELTS     :   6.5
• TOEFL   :   92

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