Digital Marketing courses

About Digital Marketing (m.a.) in CBS - Cologne Business School

The Master’s in Digital Marketing at CBS: Your studies in Cologne

In many sectors, digital marketing is no longer just window dressing for traditional marketing but has become part of the strategic direction – particularly for globally operating companies in almost all sectors of the economy. As the diversity of digital media increases, there is a contemporaneous need in middle and upper management for experts who master both individual disciplines while also bringing management and leadership qualities to the table.

The English-language Master’s in Digital Marketing at CBS International Business School enables you to pursue a career filled with opportunities thanks to general and profound knowledge and well-trained soft skills.

Why study a digital marketing course in Germany?

Choosing to study digital marketing in Germany is a smart move due to the country’s exceptionally high educational standards. Studying for the Master’s in Digital Marketing at CBS International Business School means immersing yourself in a stunning, historical city which boasts outstanding international connections. With its forward-thinking, global approach and strong corporate connections, CBS’ Master’s in Digital Marketing combines a first-class German education with practical, real-world applicability arguably making it the best digital marketing course in Germany.

Studying Digital Marketing in the Master`s Programme: from Strategy to Storytelling

How do you develop an online marketing strategy that works both internationally and across multiple channels and media? The Digital Marketing Master`s courses “Digital Storytelling” and “Digital Strategy Development” will provide you with the answers to these questions. Here you will learn about the various techniques and tools of online marketing. These include storytelling, website optimisation, search engine marketing, conversion optimisation, and marketing analytics.

You will gain a deeper insight in the seminar “Digital Content Creation”, which awaits you in the second semester.

Focus on Social-Media in the Digital Marketing Master’s Programme

In the Digital Marketing Master`s programme at CBS you will learn how you can use Facebook, Instagram and Co. to plan campaigns that reach exactly the right users. Successful social media strategies require not only effective messages, but also the ability to place them on the right channels and keep an eye on the results. Learning how to manage and monitor various social media outlets is just as much a part of the Digital Marketing Master’s programme as gaining in-depth knowledge of influencer marketing. Use your knowledge in these key areas to build up a decisive competitive advantage and learn how to use large advertising budgets in a targeted manner.

The world is your oyster with a Master’s in Digital Marketing

With a Master’s in Digital Marketing from CBS, you will become an expert in how to integrate digital media into the various marketing processes. This makes you incredibly employable with regards to management positions in both operative and strategic marketing in the following:

• International corporations
• Content providers and agencies
• Ad-tech companies
• Media agencies
• Or perhaps through starting your own business as an entrepreneur

In the case of the latter, the media management faculty will support you in cooperation with the entrepreneurship chair at CBS and the Hochschulgründernetz Cologne (hgnc).

Academic qualification equivalents

• Bachelor's degree from a university or technical college

English language requirements (one of the below):

• IELTS     :   6.5
• TOEFL   :   92

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