Marketing courses

About Msc International Tourism Marketing & Management in Toulouse Business School

Presentation: MSc International Tourism Marketing & Management

The Paris-based MSc in International Tourism Marketing and Management trains the future managers of this industry worldwide. It offers a highly professional training to students coming from any part of the world, and who want to operate in this rich, challenging context while building their career in tourism. objective is to bring sophisticated skills to an ever-changing industry, capabilities to understand the technological challenges, and an overall strong capability in management and marketing.

Course content

Business to Business Marketing
Corporate Social Responsibility

Marketing Research
Managing Talent & Performance

New data analytics  in marketing (Big Data / Smart Data)
Manager / Leader

International Marketing
Intercultural Management,

Communication planning in the digital era
Branding and branding management

Traditional and new media
Internal communication
 

Course format: 

1 year full-time program (from September to June) plus a 6-month corporate internship.

Qualifications/expertise after completing the program

Hotel Assistant Director

• Yield Revenue Manager
• Marketing and e-marketing

Manager

• Communication Managers, etc.
• Product Manager
• Web Marketing Manager
• Area / Product Manager, etc.
• Environmental and Green Labels

Management

• Development of Equitable Tourism
• New Business Development
• Events Managers, etc.

Academic qualification equivalents

• 4 year Bachelor's degree or higher (240 ECTS)

English language requirements (one of the below):

• IELTS :6.5
• TOEFL:80

Tuition fees at Toulouse Business School (TBS) in France can vary depending on the level of study (undergraduate, master's, or MBA) and the specific program you choose. Additionally, fees may be different for French and international students. It's important to note that tuition fees can change over time, so I recommend checking the official TBS website or contacting the school's admissions office for the most up-to-date and accurate information regarding tuition fees.

• Bachelor's Programs: For undergraduate programs, tuition fees for EU/EEA students could range from approximately €1,000 to €5,000 per year. Non-EU/EEA international students may have higher fees, typically ranging from €5,000 to €10,000 per year.
• Master's Programs: Tuition fees for master's programs can vary widely depending on the specific program and whether you are an EU/EEA or international student. On average, EU/EEA students might pay between €4,000 and €10,000 per year, while non-EU/EEA international students may have fees ranging from €8,000 to €15,000 per year.
• MBA Programs: MBA programs at TBS are often more expensive than other master's programs due to their specialized nature. Tuition fees for MBA programs can range from €20,000 to €40,000 or more, depending on the program's duration and features.

Please keep in mind that these figures are approximate and can vary based on the program, campus location, and any scholarships or financial aid that may be available to you. Tuition fees may also be subject to change, so it's crucial to verify the current costs directly with the school.

Additionally, TBS may offer scholarships, grants, and financial aid options to eligible students. It's a good idea to explore these opportunities and contact the school's financial aid office for information on scholarships and assistance with financing your education.

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