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Presentation: MSc International Luxury Industries, Marketing & Management
Luxury companies are focused on a fast expansion, internationalization and horizontal integration. Large luxury markets like the US, Japan and Western Europe remain the bulk of global luxury sales but Asia is at the forefront of luxury companies' strategies thanks to a fast pace of growth. Digital platforms are key to business developments, for communication or distribution, depending on the specific product portfolio and the targets.
The MSc in International Luxury Industries Marketing and Management offers a highly professional training to people who want to operate in this rich, challenging context while building their career in luxury. The aim of this MSc is to offer participants the most recent conceptual and technical skills in these strategic areas, while including a thorough understanding of new business models, social responsibility, intercultural approaches, project management, leadership and change management
Course content
History of Luxuryzzz
Managing Talent & Performance
Luxury in the Global Economy
Manager / Leader
Luxury 2.0
Intercultural Management,
Luxury Services
Communication strategies: from theory to practice
Fashion & Accessories
Communication planning in the digital era
Intellectual Property
Traditional and new media
Internal communication
Branding and branding management
Academic qualification equivalents
4 year Bachelor's degree or higher (240 ECTS)
English language requirements (one of the below):
Tuition fees at Toulouse Business School (TBS) in France can vary depending on the level of study (undergraduate, master's, or MBA) and the specific program you choose. Additionally, fees may be different for French and international students. It's important to note that tuition fees can change over time, so I recommend checking the official TBS website or contacting the school's admissions office for the most up-to-date and accurate information regarding tuition fees.
Please keep in mind that these figures are approximate and can vary based on the program, campus location, and any scholarships or financial aid that may be available to you. Tuition fees may also be subject to change, so it's crucial to verify the current costs directly with the school.
Additionally, TBS may offer scholarships, grants, and financial aid options to eligible students. It's a good idea to explore these opportunities and contact the school's financial aid office for information on scholarships and assistance with financing your education.
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