Digital Marketing courses

About Msc Digital Marketing in SKEMA Business School

This MSc produces graduates who are competent, practised and experienced in three key areas the​ job market requires: project management, new technologies and web-marketing, and the development of new business ideas.
 
The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately.
 
The programme is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.
 
Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding… 
 ​
This MSc leads to the Google Adwords and Google Analytics certifications and to the PMI certifications: CAPM or PMP.

Why cho​ose this programme 

This programme has a close link to companies thanks to strong partnerships; these partnerships provide five main benefits: 
 ​

Technical skills and knowledge

This MSc will give you expertise in the creation of products, services or events. Working on a real project for a company, you apply managerial skills such as marketing and web-marketing, on and off-line communication, business plans, legal issues, web-site creation / design / management, CRM and e-CRM, e-commerce, change management…

Expertise in managing teams and communicating with stakeholders

 You work in teams with specific responsibilities and assignments. You also manage company meetings and professional presentations. Students acquire skills in team-working; this will be of value to recruiters.

Creativity and capacity to develop new business ideas

The partner companies’ need for new ideas and creativity is the main reason for working with students on projects.

Being coached by seven experts on your company project

These experts are consultants or CEOs. They teach according to their expertise and then coach you on your project. You are managed on project management, marketing and web-marketing - communication and e-communication, graphic design and web-site management, business plans, legal issues, quality and knowledge management, issues of sustainable development.

Professional and practical added value

By the end of the year, you will have hands-on experience with professional plans and frameworks such as: action plans and activity reports to manage teams; communication, risk, quality and business plans; project plans, and specification plans. You will also have mastered tools to schedule and realise strategic analysis of a project.

Academic qualification equivalents

• Applications are open to all students who are currently doing, or already hold, a degree in higher education abroad (equivalent to at least a bachelor's degree); these applicants must have spent at least two years outside France within their bachelor or/and master programme.
• Candidates must be under 30 years old when applying. 

English language requirements (one of the below):

• IELTS: min 6.5 with at least 6.5 for each section
• TOEFL iBT: TOEFL iBT score > = 80

The average tuition fees at SKEMA Business School in France can vary depending on the program and the level of study (undergraduate, graduate, or doctoral). Please keep in mind that tuition fees are subject to change, and it's essential to check the most up-to-date information on the SKEMA Business School website or contact the admissions office directly for the latest tuition fees. Additionally, fees may differ for international students compared to EU/EEA students. Below are approximate figures for tuition fees at SKEMA Business School:

• Bachelor's Programs (BBA or Global BBA): The annual tuition fees for undergraduate programs at SKEMA typically range from around €8,000 to €10,000 for EU/EEA students. International students may have higher tuition fees, often ranging from €12,000 to €14,000 per year.
• Master's Programs (MiM, MBA, Specialized Master's): Tuition fees for master's programs can vary widely based on the specific program, location, and whether it's a one-year or two-year program. On average, for EU/EEA students, the fees for master's programs may range from approximately €10,000 to €20,000 per year. International students may face higher tuition fees, ranging from €15,000 to €30,000 per year or more.
• Ph.D. Programs: Tuition fees for doctoral programs are typically lower or waived, especially if students receive research assistantships or scholarships. However, students may still be responsible for certain administrative fees.
• Executive MBA: Tuition fees for the Executive MBA program at SKEMA Business School can be higher due to the executive nature of the program. These fees often range from €30,000 to €50,000 or more.

It's essential to note that SKEMA Business School offers various scholarships and financial aid options to help offset tuition costs for eligible students. These scholarships may be based on merit, financial need, or specific criteria related to the program or campus. Therefore, prospective students are encouraged to explore scholarship opportunities offered by SKEMA and consult the school's financial aid office for guidance on funding their education. Additionally, the tuition fees may have changed since my last update, so it's crucial to verify the current fees before applying to SKEMA Business School.

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