Business courses

About Master In E-business Strategy in IIM School of Web Design and Multimedia

This sandwich course offers to train hybrid profiles able to support the transformation of BtoB and BtoC activities with wide and varied skills in the fields of marketing, data processing, web techniques and business strategy.

E-business is everywhere. It transforms all BtoB and BtoC activities. The e-Business Strategy training program is based on Learning by Doing. The courses are prepared in advance and the theory taught by the speaker feeds the practice. This training trains students to do what they will ask their teams when they take up positions of responsibility. All the marketing levers intended to be the arms of the e-business manager are reviewed. Traffic acquisition strategy, content creation, referencing strategy, accessibility audit, optimization of the conversion tunnel…

Year 4 Program 

• Business model & business plan
• Community management 4 advanced
• Expert and business conferences
• Copy-writing
• Dashboard & data visualization
• Dev for marketer: SQL 28H
• Digital ADS: programmatic
• E-commerce for beginner
• Email marketing for advanced
• E-MCO
• Facebook ADS for advanced
• Funding & pitching
• Google ADS for advanced
• Google analytics for advanced
• Growth hacking
• Marketing automation
• Digital media planning
• Preparation and follow-up of work-study missions
• Project MGNT: Agile & Scrum
• Search marketing
• Transverse week (development of soft skills in hackathon mode)
• Social selling
• Start up game
• UX design: web, mobile & voice

Year 5 Program 

• AB testing
• API & automation
• Blockchain for marketer
• Expert and business conferences
• CRM for advanced
• Design thinking
• Digital media strategy
• DMP & CDP
• Ecom challenge (prestashop)
• E-MCO
• GDPR & eprivacy for marketer
• Google ADS certification
• Google analytics certification
• IA & IOT
• Leadership & change management
• Managing & business
• Mobile marketing / UX / DEV
• Omnichannel strategy
• PERF & attribution models
• Preparation and follow-up of work-study missions
• Sales & business development
• Transverse week (development of soft skills in hackathon mode)
• Social media management
• Video marketing: motion design

Academic qualification equivalents

• Bachelor Degree from any institution

English language requirements (one of the below):

• IELTS       :     6 
• TOEFL      :     83

Average Living Cost In France

IIM School Of Web Design And Multimedia France Average Tuition fees And Other Expenses

1. Tuition Fees:

• Tuition fees can vary widely depending on the program and institution. Public universities in France typically have lower tuition fees compared to private institutions. For international students, tuition fees may be higher than those for European Union (EU) or French students.

2. Living Expenses:

• The cost of living in France can vary depending on the city or region where you are studying. Major cities like Paris tend to have higher living costs than smaller towns. Living expenses include rent, food, transportation, health insurance, and personal expenses.

3. Accommodation:

• Housing costs can vary based on whether you choose to live in a university dormitory, rent a private apartment, or share accommodations with others.

4. Health Insurance:

• Health insurance is mandatory for all students in France. You may need to enroll in the French national health insurance system or obtain private health insurance, depending on your circumstances.

5. Books and Supplies:

• You may need to budget for textbooks, course materials, and other supplies required for your studies.

6. Visa Fees:

• If you are an international student, you may need to pay visa application fees.

7. Transportation:

• Transportation costs can include public transportation, such as bus and metro fares, as well as travel within France and to other European countries.

8. Miscellaneous Expenses:

• This category covers various personal expenses, such as clothing, entertainment, and communication.

To get accurate information on the costs associated with studying at the "IIM School of Web Design and Multimedia" or any other institution in France, please visit the institution's official website or contact their admissions or international student services office directly. They can provide you with detailed information on tuition, fees, and living expenses specific to your program and circumstances.

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