Digital Marketing courses

About Digital Marketing & Data Analytics Double Iim / Emlv Diploma in IIM School of Web Design and Multimedia

To train the marketers of tomorrow, those who will have both strong skills in the development of digital strategies, but also solid bases of development. These “hybrid” managers have the skills sought by companies, knowing how to manage, optimize and use data in their strategies. At the end of the course, obtaining the title Manager of digital communication from the IIM and the EMLV diploma , Master degree.

The double diploma in Digital Marketing & Data Analytics , a sector common to the EMLV (Leonardo da Vinci School of Management) and the IIM trains professionals trained in the specifics of digital, new consumption methods and cross-channel strategies integrating the specifics of digital. The double diploma allows you to acquire the technical basics of the web and to become a manager capable of understanding and analyzing all issues, both strategic and technical. Graduates work in the digital marketing sector regardless of the economic sector or integrate marketing services specialized in data analysis.

Professions

Digital project manager / Traffic manager / Media trader web / Data Analyst / Key account manager / Digital marketing manager

Year 4 Program 

The beginning of the year allows students to be upgraded according to their training profile. The most technical profiles follow modules in
marketing and digital strategy, the more marketing-oriented profiles follow a technical upgrade.

• Analysis of quantitative data
• SQL relational database
• Brand content
• Business Simulation
• Creation & design
• Data driven Business & Media purchasing strategy
• Data Management Platform (DMP)
• Digital advertising & Facebook Ad
• Elective week
• Marketing Data Study and Analysis
• MBTI training
• DMDA platform training
• Frameworks, Bootstap & jQuery
• Agile project management
• Growth Hacking
• HTML & CSS
• Inbound Marketing
• Introduction to Python
• Introduction to Machine Learning
• LV2 of your choice
• Master Excel
• Peregrine
• Photoshop
• Prepa TOEIC / Bus. English
• Preparation and follow-up of internship / work-study program
• Professional project 1 / Career coaching - A4
• Web & Mobile SEO: SEO & SEA
• Transverse week (development of soft skills in hackathon mode)
• Social video marketing
• Sport
• Web Analytics

Year 5 Program 

Students have the opportunity to specialize either in a data analysis-oriented course or in a course focused on digital marketing. The courses focus on digital marketing and big data analysis.

• Big Data Frameworks
• Big Data Strategy
• CRM & e-CRM
• Cross canal & Drive to Store Strategy
• Data Visualization
• Digital branding strategy
• E-Business & IOT
• E-commerce Strategy
• Gamification
• DMDA Hackathon
• INB Strategy
• Artificial intelligence
• Mobile marketing & M-Commerce
• Peregrine
• Predictive Analytics
• Prepa TOEIC / Bus. English
• Preparation and follow-up of internship / work-study program
• DMDA Consultant Project
• Professional project / Career coaching
• Research methods III - S09
• GDPR: integrity of information systems
• Transverse week (development of soft skills in hackathon mode)
• Social media strategy
• Start up & Entrepreneurship
• Statistics & Data Analysis

Academic qualification equivalents

• Bachelor Degree from any institution

English language requirements (one of the below):

• IELTS       :     6 
• TOEFL      :     83

Average Living Cost In France

IIM School Of Web Design And Multimedia France Average Tuition fees And Other Expenses

1. Tuition Fees:

• Tuition fees can vary widely depending on the program and institution. Public universities in France typically have lower tuition fees compared to private institutions. For international students, tuition fees may be higher than those for European Union (EU) or French students.

2. Living Expenses:

• The cost of living in France can vary depending on the city or region where you are studying. Major cities like Paris tend to have higher living costs than smaller towns. Living expenses include rent, food, transportation, health insurance, and personal expenses.

3. Accommodation:

• Housing costs can vary based on whether you choose to live in a university dormitory, rent a private apartment, or share accommodations with others.

4. Health Insurance:

• Health insurance is mandatory for all students in France. You may need to enroll in the French national health insurance system or obtain private health insurance, depending on your circumstances.

5. Books and Supplies:

• You may need to budget for textbooks, course materials, and other supplies required for your studies.

6. Visa Fees:

• If you are an international student, you may need to pay visa application fees.

7. Transportation:

• Transportation costs can include public transportation, such as bus and metro fares, as well as travel within France and to other European countries.

8. Miscellaneous Expenses:

• This category covers various personal expenses, such as clothing, entertainment, and communication.

To get accurate information on the costs associated with studying at the "IIM School of Web Design and Multimedia" or any other institution in France, please visit the institution's official website or contact their admissions or international student services office directly. They can provide you with detailed information on tuition, fees, and living expenses specific to your program and circumstances.

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