Media & Communication courses

About Communication And Social Media Strategy in IIM School of Web Design and Multimedia

This work-study program is aimed at profiles wishing to progress in communication and marketing functions in positions in constant mutation and knowing how to be a real Swiss knife in the use of new communication levers.

The Digital Communication and Social Media Strategy Master is at the heart of the third industrial revolution: that of digital. We are at a breaking point where technologies are developing faster than the ability of companies to integrate them into their strategy. Supporting this digital transformation requires talents who have solid management skills and digital communication strategy. They must also master the challenges of technological breakthrough and the resulting challenges such as the repositioning of a service offer, the deployment of a brand on social networks, the support of HR policies in the transformation of the DNA of 'an employer brand.

Professions

Digital communication manager / Social media manager / Key account manager / Communication consultant / E-journalist / Growth hacker / Digital brand manager / Traffic manager / Digital project manager / Digital marketing manager

Year 4 Program 

• + Business model & business plan
• Community management 4 advanced
• Expert and business conferences
• Copy-writing
• Dashboard & data visualization
• Digital ADS & programmatic
• Email marketing for advanced
• E-MCO
• E-reputation
• Facebook ADS for advanced
• Google ADS for advanced
• Google analytics for advanced
• Growth hacking
• Media planning and digital strat
• Pitching & funding
• Preparation and follow-up of work-study missions
• Project MGNT: Agile & Scrum
• Search marketing
• Transverse week (development of soft skills in hackathon mode)
• Social marketing
• Social selling
• UX design: web, mobile & voice

Year 5 Program 

• AB testing
• API & automation
• Artificial intelligence
• Blockchain for marketer
• Expert and business conferences
• CRM for advanced
• Data analytics, ROI & KPIS
• Design thinking
• Digital media strategy
• DMP & CDP
• E-MCO
• GDPR & eprivacy for marketer
• Google ADS certification
• Google analytics certification
• Marketing influence
• Internet of things
• Leadership & management
• Managing a business
• Mobile marketing / UX / DEV
• Political MKG & social media
• Preparation and follow-up of work-study missions
• Robotics
• Sales & business development
• Transverse week (development of soft skills in hackathon mode)
• Social media management
• Video marketing: motion design

Academic qualification equivalents

• Bachelor Degree from any institution

English language requirements (one of the below):

• IELTS       :     6 
• TOEFL      :     83

Average Living Cost In France

IIM School Of Web Design And Multimedia France Average Tuition fees And Other Expenses

1. Tuition Fees:

• Tuition fees can vary widely depending on the program and institution. Public universities in France typically have lower tuition fees compared to private institutions. For international students, tuition fees may be higher than those for European Union (EU) or French students.

2. Living Expenses:

• The cost of living in France can vary depending on the city or region where you are studying. Major cities like Paris tend to have higher living costs than smaller towns. Living expenses include rent, food, transportation, health insurance, and personal expenses.

3. Accommodation:

• Housing costs can vary based on whether you choose to live in a university dormitory, rent a private apartment, or share accommodations with others.

4. Health Insurance:

• Health insurance is mandatory for all students in France. You may need to enroll in the French national health insurance system or obtain private health insurance, depending on your circumstances.

5. Books and Supplies:

• You may need to budget for textbooks, course materials, and other supplies required for your studies.

6. Visa Fees:

• If you are an international student, you may need to pay visa application fees.

7. Transportation:

• Transportation costs can include public transportation, such as bus and metro fares, as well as travel within France and to other European countries.

8. Miscellaneous Expenses:

• This category covers various personal expenses, such as clothing, entertainment, and communication.

To get accurate information on the costs associated with studying at the "IIM School of Web Design and Multimedia" or any other institution in France, please visit the institution's official website or contact their admissions or international student services office directly. They can provide you with detailed information on tuition, fees, and living expenses specific to your program and circumstances.

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