Marketing Management courses

About Ms Marketing Strategy And Business Development in EM Normandie Business School

Presentation

The MS Marketing Strategy & Business Development will allow you to acquire knowledge and develop the it along with the knowhow and interpersonal skills required for integration and evolution within a business organisation. You will develop your capability to take initiative, act as a leader and work in a team, the qualities required for professional success as future managers.

Learning Objectives

• Training for Marketing, Multi-channel Marketing, Communication and Sales Positions
• Acquiring the knowledge and developing the knowhow and interpersonal skills required for good integration and evolution within a business organisation
• Developing the ability to take initiative, act as a leader and work in a team

Strong Points

• A dual-competency programme: Marketing and Sales Strategy
• A study path adapted to Business, Political Science, Engineering, University students or executives on a retraining scheme  
• Pedagogical content based on real case studies
• A professionalising programme: In-company Consulting Projects and a Challenge, Business Dating events, professional colloquia... 
• A cohort of a manageable and pleasant size

General information about the employment market

9 out of 10 leaders believe Sales and Marketing roles to be important for a business’s overall performance and 86% say that Sales and Marketing are key positions at their company. Over 150,000 Sales and Marketing staff are constantly sought by French businesses: the competition for talent is on!

Career Prospects

When completing this training programme, you will qualify for positions such as:

• Head of Sales
• Head of Sales Team
• Assistant Product Manager
• Product Manager
• Head of Marketing
• Head of Communication
• Head of Web Marketing
• Store Department Head
• Head of Point of Sales

Graduate employment data based on 2019 employability survey

• 93% net employment rate
• 74% in executive employment
• 87% on permanent contracts
• 71% of graduates found a job before graduation, 87% within 2 months
• Average gross annual salary including bonuses for the last 4 Master’s year groups: €40K

Academic qualification equivalents

• Master degree or equivalent ("Bac+ 5" or 5 years after secondary education). At the Jury’s discretion: 4-year undergraduate degree with 3 years of professional experience (internships excluded).

English language requirements (one of the below):

• IELTS       :     6 
• TOEFL      :     83

EM Normandie Business School France Average Tuition Fees and Expenses

The tuition fees and expenses for attending EM Normandie Business School in France can vary depending on the program, location, and individual circumstances. Here, I'll provide you with a general idea of the average tuition fees and some common expenses associated with studying at EM Normandie:

1. Tuition Fees:

The tuition fees at EM Normandie can vary based on the level of study (bachelor's, master's, MBA, etc.) and the specific program you choose. Additionally, international students may have different fee structures than European Union (EU) or French students. Here is a rough estimate of the average tuition fees for different levels of study at EM Normandie:

• Bachelor's Programs: Tuition fees for undergraduate programs can range from approximately €6,000 to €8,000 per year for EU students. For international students, tuition fees may be higher, typically ranging from €7,000 to €10,000 or more per year.
• Master's Programs: Tuition fees for master's programs can vary significantly, with an average range of €8,000 to €12,000 per year for EU students. International students can expect higher fees, often ranging from €10,000 to €15,000 per year or more.
• MBA Programs: MBA programs tend to be more expensive, with tuition fees typically ranging from €15,000 to €30,000 or more, depending on the program and location.

It's important to note that tuition fees can change over time, and different programs within EM Normandie may have different fee structures. Be sure to check the official EM Normandie website or contact the school directly for the most up-to-date and program-specific tuition information.

2. Additional Expenses:

In addition to tuition fees, students should budget for various expenses while studying at EM Normandie:

• Accommodation: The cost of housing can vary depending on whether you choose to live in on-campus housing, rent a private apartment, or share accommodation with roommates. On-campus housing may be more affordable, while renting a private apartment can be costlier.
• Living Expenses: You'll need to budget for everyday living expenses, including food, transportation, utilities, and personal expenses. The average monthly living costs in France for a student can range from €600 to €1,000 or more, depending on your lifestyle and location.
• Books and Supplies: Plan for expenses related to textbooks, course materials, and supplies required for your courses.
• Health Insurance: Health insurance is mandatory for international students in France. The cost can vary, but it's essential to budget for this expense.
• Visa and Residence Permit Fees: International students may need to pay fees for student visas and residence permits.
• Travel Expenses: If you're an international student, budget for travel expenses such as airfare to France and any trips home during breaks.
• Miscellaneous Fees: These may include administrative fees, student association fees, and other incidental expenses.
• Recreation and Entertainment: Budget for leisure activities, cultural events, and occasional outings.

It's important to create a detailed budget tailored to your specific circumstances and lifestyle choices. Additionally, consider any scholarships, grants, or financial aid opportunities that may be available to help offset your tuition and living costs.

Keep in mind that the cost of living and tuition fees can vary based on the campus location (e.g., Le Havre, Caen, Paris), so research the specific costs associated with your chosen campus and program. Lastly, ensure that you have sufficient funds to cover your expenses during your entire stay in France to enjoy a comfortable and successful academic experience at EM Normandie Business School.

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