Marketing courses

About Marketing in University of Lethbridge

Program Description

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies, ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers themselves are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

If you are strategic, creative, practical, enjoy both people and numbers, show strong analytical abilities and have excellent communications skills (including listening), marketing may interest you. While different types of marketing jobs require different skill sets, some of the main skills a marketer needs are to communicate effectively, work independently, be self-motivated and show initiative.

Possible Careers

As a marketing professional, you can work in any industry across the globe in areas such as:

• Advertising and promotions
• Buyer/merchandiser
• Consumer psychologist
• Consumer affairs specialist
• Customer service
• Digital marketing and e-commerce
• Direct marketer
• Entrepreneurial activities
• Healthcare marketing
• Hospitality
• International marketing
• Marketing education
• Marketing management
• Marketing research
• Music & entertainment marketing
• New product development
• Non-profit marketing
• Product and brand management
• Public relations
• Retail management
• Sales and sales management
• Sports marketing

Academic qualification equivalents

• Higher Secondary Certificate (HSC)

English language requirements (one of the below):

• IELTS    :      overall score of 6.0, and a minimum 6.0 in each band.
• TOEFL  :      minimum total score of 80,
• PTE       :      Academic score with a minimum overall score of 54.

University of Lethbridge Ranking

University of Lethbridge has been ranked:

• #1 in Medical and Science grants ( primarily undergraduate category)
• Top 6% Worldwide in Research Performance
• 1 of 4 Comprehensive Academic and Research universities in Alberta.
• One of the top three research universities in Canada.
• #1358 in Best Global University by US News.
• #1034 in World ranking by Webometrics.
• #1001+ in World ranking by The World University Rankings.

University of Lethbridge Highlights

University of Lethbridge The Average Tuition Fees And Other Expenses

The estimated cost of attendance depends on several factors like the course chosen, housing, books and personal items.

The average cost of attendance at University of Lethbridge is 32,426 CAD.

University of Lethbridge English Proficiency Test Score for International Students

Students applying for any of the undergraduate programs must submit the results of high school and post-secondary school English Language tests or exams to meet the minimum requirements for English proficiency tests. One of the requirements for international applicants is the submission of English proficiency tests or exams such as CPE, PTE, CAEL, CAE, TOEFL and IELTS. The minimum requirements/scores for the English proficiency tests are outlined below.

University of Lethbridge Application process

How to apply

Application portal: Online

Application portal: 140 CAD

Application deadline:

Supporting documents:

• High School transcripts

• Indian applicants need to provide Academic Standard 12 certificate with minimum second division standing, vocational standard 12 certificates will be considered on a case-by-case basis.
• ACT or SAT score
• English language proficiency ( TOEFL score of 80 and IELTS score of 6.0 is acceptable)
• Transcripts
• Three letter of reference
• Curriculum vitae
• GMAT scores if applicable
• interview
• letter of intent
• English proficiency

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