Digital Marketing courses

About Digital Marketing Communications in St. Lawrence College

Overview

The curriculum in this graduate certificate program focuses on digital strategy development, an area of the industry where there is a shortage of trained professionals. The program will deepen the students’ marketing communications skills and develop new skills in planning and implementing IMC campaigns. Students learn how to utilize interactive tools to develop customer-focused interactive marketing programs as well as web analytics to predict and measure the success of web and social media campaigns. Hands-on practical experience is gained through an agency model where students work to solve real challenges from real clients, followed by a 6-week work placement.

Highlights

Career Opportunities

Graduates find employment in many areas of the marketing communications industry from ad agencies, to marketing departments, to charitable and government organizations, to smaller entrepreneurial endeavours. Job areas include:

• Client Services Account Executive
• Copywriter
• Web Producer
• Digital Analyst
• Digital Media Specialist
• Social Media Manager
• SEO and SEM Specialist, and more.

Academic qualification equivalents

• Class 12 passed students from a recognized board including CBSE, CISCE or a state board
• All India Senior School Certificate or Higher Secondary Certificate/Standard 12 or Indian School Certificate (Year 12) as recognized qualifications
• Minimum 65% prerequisite average for six Grade 12U or 12M level courses including Grade 12 English at the U level
• Grade 11 Math at the C, U or M level - (Grade 12 MDM4U preferred)

English language requirements (one of the below):

• ELTS test results required with a minimum score of 6.0 overall, with a minimum score of 5.5 in each section, for entry to diploma and certificate programs; minimum score of 6.5 overall, with a minimum of 6.0 in each section, for entry to degree, graduate certificate and fast-track programs.
• PTE: Pearson Test of English Language scores of 55 or higher for entrance to diploma and certificate programs; minimum score of 60 for entry to degree, graduate certificate and fast-track programs.

St. Lawrence College Highlights

St. Lawrence College Average Tuition Fees And Other Expenses

The annual cost of living in Canada for international students at the institute is given in the table below.

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