Marketing courses

About Advertising And Marketing Communications Management in St. Lawrence College

Overview

There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. Are you a “people person”? Do you love digital media and all things online? Are you a strong communicator who likes ideas, persuasion and the creative side of business? Advertising may be for you. Read on…

This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunities. 

Our Learning Extends Past the Classroom:

- FUSE Mentorship Program
- Student-run Ad Agency
- Community client work
- Case competitions
- Career matching
- Greg awards
- Degree competition
- International exchange options
- Disney Internship

This program offers field placements that are matched with students’ strengths and skills-sets, providing students with practical experience and making them job-ready upon graduation. We have dozens of employers eager to recruit our students for placements, summer jobs, and full-time employment after graduation. Our students are in demand!

We offer a two-year program and a three-year option with the first two years being common to all Advertising students. Students in either stream can choose to graduate with the two-year diploma or continue with the third year to explore more deeply the full breadth and scope of integrated marketing communications; a field with strong job prospects across ALL industries. 

There are also numerous opportunities for grads to complete a university degree in less than two years (more information below) or a specialized certificate. Our faculty counsel students on this, based on their goals, interests and target careers. We do one-on-one career counselling with every single student.

All instructors are active in their area of marketing communications expertise and bring the latest applications and experiences into the classroom. We emphasize hands-on, problem-based learning using real community clients. 

Our former program coordinator/professor is the author of three of our foundational textbooks on marketing communications. 

Your skills will be developed in an Apple-based communications center with access to the latest industry software including MAC OS applications, Final Cut Pro digital video editing software, Microsoft Office for Mac, and the Adobe Creative Cloud suite of applications.

Highlights

Check out what others say about what makes our program unique! 

You will be exposed to and practice the complete realm of advertising communications: creative planning and media buying, direct response and digital advertising, content development including blogging and video production. You will prepare advertising campaigns for real clients that embrace all elements of communications. You will learn how to evaluate and recommend various marketing communications solutions to resolve business problems. Don't just take our word for it check out what our students had to say in this video!

Additional hands-on practical experience is gained from our innovative student-run Ad agency (6th semester) where students assume agency staff roles and devise integrated campaigns to meet client needs.

Career Opportunities

The skills learned are adaptable to any industry and are in high demand. Graduates find employment in diverse areas, including advertising agencies, and on the client side with big brands, corporations, small businesses, and in the not-for-profit sector. Occupations include: Marketing Communications Coordinator, Copywriter, Social Media Community Manager, Media Sales Rep, Client Services, Digital Marketing Coordinator, Blogger, PR Coordinator, Event Planner, and more..

Academic qualification equivalents

• Class 12 passed students from a recognized board including CBSE, CISCE or a state board
• All India Senior School Certificate or Higher Secondary Certificate/Standard 12 or Indian School Certificate (Year 12) as recognized qualifications
• Minimum 65% prerequisite average for six Grade 12U or 12M level courses including Grade 12 English at the U level
• Grade 11 Math at the C, U or M level - (Grade 12 MDM4U preferred)

English language requirements (one of the below):

• ELTS test results required with a minimum score of 6.0 overall, with a minimum score of 5.5 in each section, for entry to diploma and certificate programs; minimum score of 6.5 overall, with a minimum of 6.0 in each section, for entry to degree, graduate certificate and fast-track programs.
• PTE: Pearson Test of English Language scores of 55 or higher for entrance to diploma and certificate programs; minimum score of 60 for entry to degree, graduate certificate and fast-track programs.

St. Lawrence College Highlights

St. Lawrence College Average Tuition Fees And Other Expenses

The annual cost of living in Canada for international students at the institute is given in the table below.

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