Marketing courses

About Strategic Relationship Marketing Program in George Brown College

FULL DESCRIPTION

The Strategic Relationship Marketing program responds to the growing need within the marketing industry for a new skill set – one that places the customer at the centre of business decisions. This skill set is critical since modern marketing success depends on targeting and attracting new customers while retaining and strengthening relationships with current customers at all points during their journey.

This one-year graduate certificate program provides students with a foundation in marketing, with a focus on the examination and application of Customer Relationship Marketing (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry-standard marketing analytics and CRM platforms and technologies to marketing processes and create a comprehensive marketing plan.

PROGRAM STANDARDS AND LEARNING OUTCOMES

The graduate has reliably demonstrated the ability to:

• Create a professional marketing plan using standard marketing planning processes and tools.
• Develop a comprehensive Customer Relationship Management (CRM) marketing plan that uses a client’s current database strategy that is personalized and scalable.
• Apply strategic communication planning processes and tools to generate leads and improve customer retention, satisfaction and profitability.
• Evaluate data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing.
• Apply Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, and techniques to strengthen customer relationships for both business-to-business (B2B) and business-to-consumer (B2C) markets.
• Design customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing.
• Apply industry standard marketing analytics and CRM platforms to sales and marketing processes.
• Gather and analyze primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences.
• Communicate complex marketing material verbally, in writing, and digitally for a variety of audiences and purposes.
• Model professional standards to provide reliable and actionable analysis while respecting Canadian regulation and practice related to data privacy and security.

YOUR CAREER

Graduates will be prepared for careers in a wide variety of customer-centric sectors such as telecommunications and media, not-for-profit, retail, financial services, digital agencies, and advertising agencies.

Potential positions may include:

• Marketing Coordinator
• Digital Analyst
• Product Manager
• Market Research Analyst
• Account Manager
• Content Manager
• Communications Coordinator

Academic qualification equivalents 

• Have graduated from senior secondary school or equivalent (those applying for a postgraduate program must have graduated from a university or college).

English language requirements (one of the below):

• IELTS             :            6.5, minimum 6.0 in each skill band
• TOEFL           :            88 (online) minimum 22 in each skill band
• PTE                :            60, overall minimum 55 in each skill band

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Meal Plans

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