Tourism and Events Managements courses

About Special Event Management Program in George Brown College

FULL DESCRIPTION

Are you a dynamic person who loves events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

Our Special Event Management program will teach you event project management fundamentals through a variety of event types including hospitality events, weddings and other social events, fundraising events, meetings, conferences and trade shows. You will take part in event management opportunities each semester, culminating in a final capstone event and a 14-week externship placement. This experiential approach to learning and the course mix, including event-specific courses, business foundations and hospitality, will provide you with the skills to jump-start your career in event management.

PROGRAM STANDARDS AND LEARNING OUTCOMES

The graduate has reliably demonstrated the ability to:

• Develop and implement revenue initiatives based on event objectives through methods such as sponsorship programs, grant applications, and fundraising initiatives.
• Plan, design, and coordinate effective site and facility operations.
• Select and use current and relevant principles of marketing to increase the likelihood of success of events.
• Implement strategies for effective human resource management in the planning and operating of a variety of events.
• Create, plan, and implement effective programming for events.
• Select and use accounting and financial knowledge and skills to increase the successful operation of events.
• Identify, select and use appropriate business administration skills in the operation of events.
• Manage a variety of events using principles of professionalism and ethics in such a manner as to bring about success of the events.
• Coordinate food and beverage services appropriate to the event.
• Use principles of sustainability in the management of events.

YOUR CAREER

You will have your pick of exciting and challenging roles such as:

• Event Planner
• Conference Planner
• Meeting Planner
• Catering Manager
• Incentive Travel Manager
• Festival Planner
• Social Event Planner
• Event Fundraiser
• Volunteer Coordinator

Academic qualification equivalents

• Have graduated from senior secondary school or equivalent (those applying for a postgraduate program must have graduated from a university or college)

English language requirements (one of the below):

• IELTS          :         6.0, minimum 5.5 in each skill band
• TOEFL        :        80 (Internet-based) minimum 20 in each skill band
• PTE             :         54, overall minimum 50 in each skill band

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