Marketing courses

About Digital Media Marketing Program in George Brown College

FULL DESCRIPTION

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program are: social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer. Find out more about the minimum computing requirements.

PROGRAM STANDARDS AND LEARNING OUTCOMES

The graduate has reliably demonstrated the ability to:

• Formulate a marketing plan that will meet the needs or goals of a business or organization.
• Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
• Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
• Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.
• Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
• Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
• Conduct market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
• Develop strategies with clients, customers, consumers and others to grow and maintain relationships.

YOUR CAREER

Graduates from the Digital Media Marketing program will be prepared to start careers in a variety of roles including marketing communication, client service, marketing communication planning or media planning and buying, across different industry sectors.

Potential positions may include:

• Digital Marketing Assistant/Manager
• Social Media Coordinator/Manager
• Digital Content Manager
• Media Planner
• Digital Analyst
• Community Manager
• SEM Specialist
• SEO Analyst
• Account Coordinator/Manager

Academic qualification equivalents 

• Have graduated from senior secondary school or equivalent (those applying for a postgraduate program must have graduated from a university or college).

English language requirements (one of the below):

• IELTS             :            6.5, minimum 6.0 in each skill band
• TOEFL           :            88 (online) minimum 22 in each skill band
• PTE                :            60, overall minimum 55 in each skill band

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George Brown College The Average Tuition Fees And Other Expenses

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Meal Plans

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