Marketing courses

About Strategic Marketing Communications in Conestoga College

About the Program

Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.

Academic qualification equivalents

Requirements for Certificate/Diploma and Degree Programs

• Higher Secondary Certificate / Intermediate Certificate / Pre-University Certificate Statement of Marks / Transcript of Study

Requirements for Graduate Certificate Program

• Diploma / Degree certificate Mark sheets / Transcript of Study

English language requirements (one of the below):

Degree Programs and Graduate Certificate Programs

• IELTS: Minimum 6.5 with no skill below 6.0
• PTE: Minimum score 60

Certificate Programs, Diploma and Advanced Diploma Programs

• IELTS: Minimum 6.0 with no skill below  5.5
• PTE: Minimum score 55

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