Digital Marketing courses

About Business Administration Diploma - Digital Marketing Major in Bow valley

Program Description

This program combines the field of business, marketing, technology, and digital media communications and prepares learners to market an organization or product using the latest digital marketing tools and techniques. The program focuses on user experience design practice, marketing analytics, integrated media strategies, and web development techniques. 

Requirements

A laptop computer meeting minimum specifications is required for this major. It must include:

• Intel quad core CPU (i5 or i7)
• 8GB RAM (16GB recommended)
• a 13 inch 1080p screen (15 inches recommended)
• a dedicated graphics card with 2 GB of VRam (4GB recommended)
• a 256GB solid state hard drive (512GB recommended)
• a portable hard drive (for data backup)
• Windows 10

**Equivalent specification in an Apple MacBook Pro is acceptable.

Time commitment

This is a two-year (four terms) diploma program. A full course load is five courses per term. Students may elect to take fewer courses each term; however, it will take longer to complete the program.

Learning environment

The Business Administration diploma program consists of core business courses and major specific courses. Core courses are available both in class and online. All major courses are available in class with only some courses available online.

Co-operative Education Program (Optional)

Co-op provides eligible Business Administration Diploma students with an opportunity to gain work-related experience for one term through an assisted job search. Co-op offers students relevant experience to boost employment opportunities, develop professional skills and experience, network with employers, and earn money.  

The Co-op Work Term process aligns with the competitive nature of job search. To be accepted into the Co-op Program, applicants must meet all eligibility criteria and follow the application process. Candidates are responsible for demonstrating a high level of professional and program expectations. Not all students accepted into the Co-op Program are guaranteed a Co-op Work Term position. 

Academic qualification equivalents

• Higher Secondary Certificate (HSC)

English language requirements (one of the below):

• IELTS      :     6.0 with minimum band score 6.0 (Winter 2020 onward)
• TOEFL    :     83
• PTE         :     59-64

Tuition fee for domestic and international students are tabulated below:

In addition to the tuition fee students need to pay the following fees as well:

Living expenses

Bow Valley College does not offer on-campus residence. Students have the option of off-campus residence, homestays, rental houses etc.

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