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Public Relations courses

Algonquin College
Duration : 2 Years
Intake : September
IELTS : 6.5
TOEFL : 88
PTE : 0
Level : Undergraduate Diploma
Tuition & fees : $ 18,387 CAD Per Year
Algonquin College Contact Details

1 Pace Plaza, New York, NY, 10038, USA
Email: intlgradadmission@pace.edu
Phone: +18667223338

* Please note that fees may vary. Always check the exact cost of the program and bear in mind likely additional expenses.

About Public Relations in Algonquin College

Reputation can be a company`s biggest asset: develop public relations expertise blending theory with practical experience.

The two-year Public Relations Ontario College Diploma program emphasizes professionalism and attention to detail, as well as creative and critical thinking in all public relations activities. In this program, you acquire both theoretical and applied knowledge, and gain real-world experience by working with not-for-profit organizations to help them reach their target audiences.

Learn how to deliver strategically sound, creative and robust public relations solutions, which may include media relations, social media, and event coordination. The program combines theory with hands-on experience in:

  • writing
  • editing
  • visual communications
  • time/resource management
  • research and measurement
  • public speaking
  • teamwork
  • media monitoring and social listening

You also gain experience in design, content management, social media engagement and business basics. This prepares you for work with:

  • all levels of the government
  • national associations
  • public relations agencies
  • private companies
  • not-for-profit organizations

Improve your skills throughout the program and gain valuable experience working on the annual charitable fundraising campaign. In the last semester of the program, you put your skills into practice during a 280-hour field placement.

Graduates from this program work across Canada and around the world, and have a thorough understanding of all media channels, from dealing with journalists and other influencers to managing social media campaigns.

Graduates may find employment in:

  • public relations
  • social media
  • communications departments

Graduates may also consider self-employment, freelancing and contract work.

SUCCESS FACTORS

This program is well-suited for students who:

  • Are motivated, energetic, creative and flexible.
  • Enjoy working in a team environment.
  • Are detail-oriented, organized and committed to achieving excellence in their work.
  • Possess strong communication and interpersonal skills.

Careers

Graduates may find employment in public relations, social media, or communications departments in corporations, associations, government and not-for-profit organizations. For those with entrepreneurial spirit, freelance, self-employment or contract work may be an option.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Participate in the planning of public relations activities, including the development of clear, measurable communication objectives and project budgets and selection strategies, tactics, tools and resources to support a range of stakeholder relationships and organizational objectives.
  2. Support the implementation and management of strategies, tactics, budgets and resources for a range of public relations activities communications and meet activity guidelines and requirements.
  3. Write and edit clear, accurate, targeted copy appropriate for the chosen channel(s) and to a specific deadline.
  4. Apply visual, audio, multimedia and interactive elements, fundamental design principles and accessibility standards, independently and collaboratively, to support the production of effective, timely communications appropriate for diverse channels and audiences.
  5. Use information sources, research tools and results, and analytical skills to support the development of communication objectives, selection and tactics, and measurement of the impact of public relations activities.
  6. Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
  7. Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  8. Keep current with emerging social and economic trends, and local, national and global issues to inform public plans and activities, support organizational effectiveness and stakeholder relationships, and guide ongoing personal professional development.
  9. Select and use current and emerging technologies to support the quality and delivery of public relations activities and organizational effectiveness.
  10. Use strategies and tools to build and maintain professional relationships to support public relations activities, organizational objectives and career development.
  11. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Program Eligibility

  • English, Grade 12 (ENG4C or equivalent) with a grade of 70% or higher.

  • Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
  • IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading: 22; Listening 22; Speaking 22; Writing 22.

Should the number of qualified applicants exceed the number of available places, applicants will be selected on the basis of their proficiency in English.

Algonquin College Highlights

College Type Publicly funded
Number of Campuses 3
Annual Endowments 3.7 million CAD
Student Retention Rate 86.3 %
Total number of programs 340
Mode of Programmes Full time, Part time, Online
Work Study Program Yes, for full time programs
Cost of Attendance 2,900 CAD
Financial aid Bursaries, Scholarship, Awards
Language Proficiency IELTS/TOEFL or Algonquin EAP program

Algonquin College Average Tuition Fees And Other Expenses

Tuition & Books (1 Year)  
Includes Tuition, Health Insurance, Upass (bus pass)
and Student Access Fees (8-Month Academic Year)
$16,200 – $22,000
Learning Resources and School Supplies $200 – $1,000
Optional Items  
Gym Membership (On-campus) $300
Clothing $800
Miscellaneous $1,150
Total Optional Items $2,250
Homestay (Fees are for 1 Month)  
Application fee $250
Accommodations & Meals (3 meals/day) $940
Total Homestay $1,190
Residence (8 Months)  
Accommodations $7,720
Meal Plan (Mandatory) $3,350
Total Residence $11,070
Off Campus Housing 1 Month  
2 Bedroom Apartment (estimated cost only) $1,200 – $1,400

Know more about Studying in USA

Tuition Fees in USA (1st Year Average) BE/Btech: USD 28300 | MS: USD 22693 | BBA: USD 26616 | MBA: USD 29558 | BSc: USD 29418 | MA: USD 20452 | MIS: USD 22133 | MFin: USD 37683 | MEng: USD 29558 | MIM: USD 35301 | MEM: USD 23254 | MArch: USD 34741 | MFA: USD 28857 | BHM: USD 27176
Average Accomodation & Food Costs in USA USD 700 to 1000 Per Month
Entrance Exams in USA TOEFL: 86 | IELTS: 6.5 | PTE: 60 | GRE: 309 | GMAT: 560 | SAT: 1177
Work and Study in USA Permitted for 20 hours/week with a valid study permit. Know More
Post Study Work Permit in USA One to Two Years after graduation depending on the course.
Cost of Student Visa in USA USD 160
Student Visa in USA F1 Visa for USA allows you study permit in USA in full time academic courses. Any accredited school, college, university, academic institute, seminary, or conservatory in USA must accept you beforehand to apply for F1 visa in USA. Know More
Intakes in USA There are Three Intakes in USA: Fall (August-September), Spring (January) Know More
Top Job Sectors in USA Health Care, Education, Construction, Hospitality & Tourism, Business Services, Finance.
Economy in USA GDP Growth of 2.1% (Q4 2019), The Larges Economy of the World by Nominal