Business Administration courses

About Business Administration - Marketing in Algonquin College

Specialize with a challenging and rewarding career in marketing.

Earn a flexible diploma that demonstrates you are skilled in all key business disciplines, with a specialization in marketing. Marketing is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three core semesters, where you learn essential business skills to build a strong foundation before ultimately deciding on a major.

The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing skills in both business-to-business (B2B) and business-to-consumer (B2C) industries. Learn to make strategic decisions in traditional and digital business environments regarding: products, distribution, pricing, advertising and promotion, sales, web marketing and marketing research.

Apply acquired knowledge to several hands on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, you gain industry experience through three key projects including designing a website and preparing a marketing plan for an actual business client. Culminate your learning experience by organizing a professional industry networking event.

You have the opportunity to compete against top students in the province in the prestigious Ontario Colleges` Marketing Competition (OCMC) where you enhance both your analytical and professional presentation skills.

Our industry-expert faculty prepare you with the creative, analytical and decision making skills to pursue a rewarding career in marketing or sales.

Graduates may find employment in many sectors of the marketing profession, such as:

• marketing/digital marketing management
• sales professionals and sales management
• marketing communications management
• product and brand management
• marketing research

Graduates may also obtain a certificate from the Canadian Professional Sales Association (CPSA).

SUCCESS FACTORS

This Major is well-suited for students who:

• Enjoy the challenge of combining creativity with analytical decision making.
• Are energetic, enthusiastic and thrive in a dynamic environment.
• Have a collaborative style and strong communication skills.

Careers

Graduates may find employment in one of the many sectors of the marketing profession: marketing management, sales and sales management, marketing communications, digital marketing, product management, marketing research and business-to-business marketing.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

1. Develop a marketing plan that will meet the needs or goals of a business or organization.
2. Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
3. Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
4. Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
5. Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
7. Conduct market research to provide information needed to make marketing decisions.
8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
9. Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
11. Develop learning and development strategies to enhance professional growth in the field.
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
13. Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
14. Apply the principles of business ethics and corporate social responsibility to business decisions.
15. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Program Eligibility

• English, Grade 12 (ENG4C or equivalent).

• Mathematics, Grade 12 (MAP4C or equivalent).

Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).

• IELTS-International English Language Testing Service (Academic). Overall band of 6.5 with a minimum of 6.0 in each band; OR
• TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading: 22; Listening: 22; Speaking: 22; Writing: 22.

Should the number of qualified applicants exceed the number of available places, applicants will be selected on the basis of their proficiency in English and mathematics.

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