Marketing courses

About Master Of Marketing in Victoria University

Overview

Become a leader in marketing with expertise and practical skills tailored to the changing dynamic and digital marketplace, with the Master of Marketing.

In this course business graduates take their marketing knowledge to the next level. You’ll become an expert in developing and executing successful marketing strategies.

The techniques you learn can be applied to business and not-for-profit organisations and include advanced skills in:

• marketing planning
• marketing analytics
• marketing communication
• consumer behaviour
• international marketing management.

Our marketing discipline is actively involved in applied research areas. We work with industry partners to solve real-world problems dealing with areas such as:

• branding
• business-to-business marketing
• e-marketing
• marketing communications
• not-for-profit marketing
• social media.

You’ll graduate ready for your marketing career, armed with the insights to connect brands with consumers in effective ways.

Real-world marketing research

The Victoria Graduate School of Business (VGSB) has a strong research focus. We keep this practical and relevant through connections with real organisations.

You’ll have the chance to apply your marketing methods to real-world research projects. You’ll work on your own or in a team to apply your knowledge to consultancy-based tasks.

You’ll be expected to produce workable business innovations or development. You’ll analyse and anticipate user needs and study existing business practices and solutions.

Graduate ready to meet the demands of a marketing management role.

A convenient campus for work & study

The VGSB is right in the city centre, directly opposite Flinders Street Station. Our campus is convenient if you are juggling work and study, particularly if you work in the CBD.

We have strong relationships with the nearby business community – and leverage these relationships to give you highly relevant, practical experience during your studies.

Careers in marketing

The skills you develop in this course will equip you for senior roles in marketing and management. You could find a niche in a range of industries, from retail to not-for-profit organisations.

Organisations across Australia employ hundreds of thousands of people in advertising, sales and retail alone.

Relevant roles include:

• advertising specialist
• market research analyst
• marketing specialist
• retail manager.

Over the next few years the number of job opportunities in these areas is expected to grow:

• advertising and marketing 
• advertising and sales management
• retail management

Salaries

The average salary for advertising and marketing is around $90,000

Academic qualification equivalents:

• Entry into a masters degree requires you to have completed an undergraduate qualification that is comparable to
  an Australian bachelor degree, honours degree or graduate diploma..

English language requirements (one of the below):

• IELTS          :       Overall score of 6.5 (no band less than 6.0)
• TOEFL         :      Test score of 79. Section score no less than:Listening: 19,Speaking: 19,Reading: 18,Writing: 22
• PTE              :       Overall score of 58-64 (with no section score less than 50)

Victoria University Highlights

Victoria University Average Tuition Fees And Other Expenses

The average tuition fees and other expenses at Victoria University vary depending on the course and level of study. Here is a general overview of the estimated costs for international students:

1. Tuition fees: The tuition fees for international students at Victoria University range from approximately AUD$24,000 to AUD$40,000 per year, depending on the course and level of study.

2. Overseas Student Health Cover (OSHC): International students are required to have health insurance while studying in Australia. The cost of OSHC varies depending on the duration of your course and your chosen provider, but it generally ranges from approximately AUD$500 to AUD$2,000 per year.

3. Accommodation: The cost of accommodation will depend on whether you choose to live on or off campus, as well as the type of accommodation you choose. On-campus accommodation ranges from approximately AUD$200 to AUD$400 per week, while off-campus accommodation can range from AUD$150 to AUD$350 per week.

4. Living expenses: The cost of living in Melbourne will depend on your lifestyle and spending habits. As a general guide, you should budget for approximately AUD$20,000 to AUD$25,000 per year to cover expenses such as food, transportation, and entertainment.

It's important to note that these are only estimates, and the actual costs may vary depending on your individual circumstances. Additionally, domestic students may have different fee structures and funding options available to them. It's recommended to check the university's website for more detailed information on tuition fees and other expenses.

• MBA
• Accounting
• Education
• Economics
• Arts and Science
• Biotechnology
• Computer Science & IT
• Environmental Sciences
• Finance
• Science
• Human Resource Management
• Marketing
• Nursing
• Psychology
• Movie,Acting and Photography
• Biology
• Business Administration
• Chemistry
• Journalism
• Health Science
• View all courses